Santander Consumer (Design Language System)

As the Senior UX Designer spearheading this groundbreaking initiative for Santander Consumer USA, I created a Global Design Language System (DLS) that encapsulates the brand essence and transforms user interactions into seamless and delightful experiences. This project marks a pivotal moment in aligning our digital platforms with user-centric design principles, setting the standard for cohesive and engaging financial experiences on a global scale.