i deliver innovative, human-centered digital experiences
I craft user experiences that are not only delightful but also prioritize value, usability, and feasibility, ensuring they are not just appealing but also practical and achievable.
Innovative Design
I specialize in creating intuitive and impactful user experiences. Whether it's a website, mobile app, or software interface, my designs ensure smooth navigation and seamless interactions.
Case Study #1
User Research
Before diving into the design process, I take the time to understand your target audience and their needs. Through thorough user research, I uncover valuable insights that inform my design decisions.
Case Study #2
UX Strategy
With a focus on usability and business goals, I develop comprehensive UX strategies that optimize user satisfaction and drive desired outcomes. My strategic approach ensures that every design element serves a purpose.
Case Study #3
Bringing the Power to Wind Technicians – EDF Renewables
In preparation for the November 2024 launch of the Field Service Management App, I teamed up with EDF Renewables to elevate the user experience for field and wind technicians. Through hands-on research—including persona development and on-site visits in Canada—we uncovered key opportunities to make the mobile app more intuitive, efficient, and technician-friendly.
From the windswept fields to the digital workspace, this project was all about making sure technicians have the right tools (literally and digitally) to keep the turbines turning and the energy flowing! ⚡🌿
Here’s a quick video of the site vist! 🎥👇
It all starts with an idea
Meet Ruth Rodriguez, a heartwarming soul with a passion for baking and a love for hummingbirds. After retiring from a fulfilling career in Human Resources, Ruth decided to turn her dream of sharing delicious cookies into reality. With a desire to infuse her Latino heritage and the enchantment of hummingbirds into her brand, she approached us to create a logo for her budding cookie business, Sweet Casita.
Tools
Adobe Illustrator
Location
Memphis, TN,USA
Client
Sweet Casita
Year
October 2023
I create memorable user experiences that drive value, usability, feasibility, and are viable and delightful.
I'm open to discussing any design-related queries you may have, and I'll address them promptly. Feel free to reach out to me using any of the contact options below. Thank you!