I transform data and research into thoughtful design systems—collaborating across disciplines to create clear, high-impact user experiences.

I craft user experiences that are not only delightful but also prioritize value, usability, and feasibility, ensuring they are appealing, practical, and achievable.

Innovative Design

I specialize in creating intuitive and impactful user experiences. Whether it's a website, mobile app, or software interface, my designs ensure smooth navigation and seamless interactions.

Case Study #1

User Research

Before diving into the design process, I take the time to understand your target audience and their needs. Through thorough user research, I uncover valuable insights that inform my design decisions.

Case Study #2

UX Strategy

With a focus on usability and business goals, I develop comprehensive UX strategies that optimize user satisfaction and drive desired outcomes. My strategic approach ensures that every design element serves a purpose.

Case Study #3

Bringing the Power to Wind Technicians – EDF Renewables

In preparation for the November 2024 launch of the Field Service Management App, I teamed up with EDF Renewables to elevate the user experience for field and wind technicians. Through hands-on research—including persona development and on-site visits in Canada—we uncovered key opportunities to make the mobile app more intuitive, efficient, and technician-friendly.

From the windswept fields to the digital workspace, this project was all about making sure technicians have the right tools (literally and digitally) to keep the turbines turning and the energy flowing! ⚡🌿

Here’s a quick video of the site vist! 🎥👇

Human-Centered UX Strategist | Global Experience | Design Systems | KPI-Focused Innovation

Angela Faz
Based in Dallas, Texas. (Remote👩🏻‍💻)

Hi, I’m Faz — a Senior UX Strategist, designer, curious cook, and thoughtful traveler who believes empathy isn’t just a value, it’s a design tool.

With over a decade of experience, I specialize in transforming complex challenges into intuitive, data-driven solutions that deliver measurable impact. I develop UX KPIs to guide strategic direction and test them to ensure results that matter, to both users and the business. I’ve led three global redesigns across large-scale platforms and built two design language systems from scratch, bringing consistency, accessibility, and beauty to digital ecosystems.

Whether aligning stakeholders, facilitating design sprints, or mapping service blueprints, I focus on creating experiences that are inclusive, scalable, and deeply human.

2

Global Responsive Web Redesigns

4

iOS App Redesign

2

Design Language Systems

Design Tools:
Figma, Sketch, Adobe
Creative Suite, Axure RP

Research Tools:
Optimal Workshop, UserTesting, Google Analytics

Prototyping & Development:
HTML, CSS, JavaScript (basic understanding)

Project Management:
Jira, Trello, Asana,
Confluence

  • Design Thinking &
     User-Centered Design

    UX Research
    (Interviews, Surveys,
    Testing, Analytics)

    Information Architecture
    & Interaction Design

    Persona Development &
    Journey Mapping

    Workshop Facilitation &
    Stakeholder Collaboration

    Strategic Concepting &
    Problem Solving

    Prototyping & Wireframing

    Client Presentation &
    Feedback Integration

    Mentorship & Team Leadership

It all starts with an idea

Meet Ruth Rodriguez, a heartwarming soul with a passion for baking and a love for hummingbirds. After retiring from a fulfilling career in Human Resources, Ruth decided to turn her dream of sharing delicious cookies into reality. With a desire to infuse her Latino heritage and the enchantment of hummingbirds into her brand, she approached us to create a logo for her budding cookie business, Sweet Casita.

Tools
Adobe Illustrator

Location
Memphis, TN,USA

Client
Sweet Casita

Year
October 2023

I create memorable user experiences that drive value, usability, feasibility, and are viable and delightful.

I'm open to discussing any design-related queries you may have, and I'll address them promptly. Feel free to reach out to me using any of the contact options below. Thank you!